Merchant services generally refer to
merchant accounts allowed to trading
and service establishments for
acceptance of payments through credit/
debit cards. The cards may be accepted
over the counter through card
terminals i.e. Point of Sale (POS)
machines or over phone or through internet.
If you have a business, your customers need pay for purchased goods through online. To enable you to accept the plastic (credit/debit) cards you will require a merchant account or you can opt to use a third party processing service such a PayPal.The advantage of using a merchant account is that:
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2) Merchant accounts are more cost effective like the one from Tucktail.com and have the option of paying a monthly fee or per transaction fee whereas third party payment gateway doesn't allow a monthly fee and their transaction is also much higher.
3) If you have a merchant account, customers never leave your website when they are making a purchase and when they get their credit card bill, the name of your company will show up on the bill thereby increasing the customer's satisfaction and attention.
4)The most important is the customer need not have a Paypal account and is liberal to pay through any mode(bank,credit or debit).